A web application – basically software that runs in your browser instead of on lots of individual workstations – offer businesses a way to save on software, hardware and on maintenance by in-house IT teams. Pointers Point software engineers have developed a range of these web apps such as online ordering software tailored for smaller enterprises. Web applications give peace of mind with automatic upgrades and even data stored securely offsite. Plus, the Pointers Point team’s web design skills ensure that the user experience is rewarding, with clear graphics, easy access and a high degree of interactivity and dynamic web content built into every application. While hardware costs are generally falling, software remains a major concern for many small businesses but Pointers Point browser apps offer a swift return on investment and a clear upgrade path.